International Business: The Challenge of Global Competition

Book Description

Business" rel="tag">International Business: The Challenge of Global Competition, 8e, continues to be the textbook of choice for instructors who want comprehensive coverage. It is the textbook of choice for adopters who like to cover a broad range of topics and to show students the steps a business must take to go global. International Business, 8e, describes international business concepts in a pedagogically rich and straightforward style. In response to reviewer feedback, a new, clearer design and expanded web site can be found with the 8th edition.
--Ce texte fait référence à l'édition Broché.

JA Majors Book Info

Textbook describes the nature of international business and three environments in which an international businessperson works. DLC: Intl business enterprises. --Ce texte fait référence à une édition épuisée ou non disponible de ce titre.